THE STORY OF
Yasmine a renaissance lady with a vision for excellence and perfection, founded her own company “Belyed handcraft” enchanting us with a wonderful luxury beach collections
Inspired by her Mediterranean background, she enriched her taste with glamorous versatility throughout her many travels over the world and creates today – for the love of fashion – the most elegant, exclusive and luxurious beach clothing with the concept of a very limited number of each design.
Her stunning collections of silk caftans and fine embroidery – mostly handmade – are successfully meeting a growing demand, expanding her clientele base in the Middle East as well as overseas.
Having pursued a business management academic course, she quickly climbed the rungs and became an asset to “The House of Chanel” in Los Angeles, California. Excelling in her field, she takes on the challenges of “Retail Manager Executive” for Christian Dior UAE, covering and expanding the Middle East market. From products launches to red carpet events, her organizational skills and her refined taste allowed her to stand out and perform exceptionally.
Highlighting her strong business oriented abilities, her skills in marketing and her beautiful personality, she became conspicuous in the fashion field by launching her own line of handcrafted beachwear and performed remarkable sales goals.
In a competitive fashion world where creativity and originality empowers designers, Yasmine lays before us these versatile, intimate, exotic and nifty elegant silk caftans in various arrays of gorgeous rich colors and meticulous embroideries.
Just like the memories of her childhood family picnics, the flower patterns in her exquisite designs will sooth your soul and enrich your wardrobes, making these caftans ideal for beach strolls and warm evenings.